Learn Digital Academy

  When it comes to optimizing your content, we only focus on the text-based content and neglect the simple image optimization practices and miss a chance to bring in traffic to our website. Image optimization is one of the most overlooked SEO strategies, but image SEO can be as important as optimizing your website’s text content.  Learn more about SEO strategies to rank higher on SERP . How to Rank Images in Google: Use a high-quality Picture:  Upload quality and original pictures. Don’t fill your website with stock images like others. The more unique and original pictures you have on your website, the better experience the users will have, and the better you will rank on Google for relevant searches. Alt-Text: An alt text is a short description of your image which appears in place of an image on a webpage when the image fails to load on time. This alt text helps visually impaired readers in describing the image and also helps search engine bots to better crawl and rank y...

Facebook launched this new feature called “Facebook Live” in 2016. Facebook Live is a live video streaming service that lets its users broadcast from their mobile camera straight to Facebook News Feed. Facebook live is great for promoting your business, as it has a very high reach. Facebook gives more priority to live videos than any other video, which means that people who follow you will see your live video more than any other Facebook posts. Learn more about Facebook lives and other social media marketing techniques to promote your business. Here are some Facebook Live tips: 1. Host a Q&A: the best way to get started with Facebook is to host Q&A. This way you can get feedback on your performance from viewers and also get an idea about what content your followers want to see. While you are running Facebook Live be sure to answer the questions asked by your followers for massive engagement. 2.  Promote before your Broadcast: it is better to promote and generate interest a...

  The coronavirus diseases have affected everyone. This is for the first time in history that more than 60% of the countries including developing, developed, and underdeveloped are under lockdown. This coronavirus pandemic has affected everyone and especially small businesses. The coronavirus pandemic has affected small businesses so hard that there is no scope of hope left for them. But still, there is some ray of hope, as technology is getting better day by day and also people are moving towards digitalization, Digital Marketing is playing a very crucial role for small business in coping with this pandemic. Small business has a very good growth opportunity with digital marketing. With the help of digital marketing, small businesses can engage with the right audience and promote their product and services and thus can generate leads and sales. Some of the benefits of Digital Marketing: With the help of digital marketing, you can trade globally with only a small investment Digital ...

  Branding is important in digital marketing. Every business needs a good and effective branding strategy for achieving their business goals. Branding of a business is not about a good logo and a catchy tagline, it’s about true delivering of your promise and engage with your audiences. Make sure that whatever you are promising your customer, you are actually delivering that to them. A brand represents the sum of people’s perception of a company’s services, products, advertising, logo, tagline, reputation, and other things, but it’s far beyond those things. When all these parts of an organization are performing well then the brand of the organization will be healthy.  Why branding is important? Branding helps you in generating more new customers through word of mouth Branding helps you in building credibility and trust among your customers Branding makes you stand out among your competitors with confidence Branding helps you in converting your first-time buyers into loyal custo...

To build a successful search strategy, it is very important to target the right keywords. When you know what are your best keywords then you can easily drive traffic to your website, generate quality leads and conversions.  Let’s look at some of the benefits of keyword research: Identify the right keywords for your website with high search volume Help you get the right kind of visitors to your website Help your website rank higher on the search engine result page It gives you insight into current marketing trends and consumer behavior Types of keywords in Digital Marketing: Short-Tail Keywords: Short-term keywords are broad phrases that are made of three or fewer words. They have high search volumes and are highly competitive. For example “dog” or “red shirt” are considered short-tail keywords. Short-term keywords are also costly when compared to other keywords because of the high competition.  Long-Tail Keywords: Long-tail keywords are longer and more specific keyword phrases...

Search Engine Optimization is a technique of ranking your web pages on search engine result page and drive more and quality traffic to the website. A clear understanding of SEO is very essential for your business as 80% of website traffic begins with a search query.  Here are some SEO techniques that you must follow: Improve your Title and Description to Boost CTR: Optimization of the meta title and description is one of the most essential SEO techniques you must follow. Use power keywords in your title and description and try to make it catchy. Work on the URL Structure: Don’t forget to optimize the URL of your web pages. Optimize your URL by keeping it short and using target keywords. In the URL structure, the location of the keyword also matters so try to use one or two relevant keywords. Boost your underperforming webpages: Keep boosting your underperforming web pages through the internal link. Internal links are backlinks from the other web pages of the same website. Internal ...

YouTube is the second-largest search engine in the world. It has over a billion users which are almost one-third of all the people on the internet. Every day, more than one billion hours of videos are watched on YouTube, which makes it popular among people and everyone wants to learn how to become a YouTuber.  Steps you need to start a Youtube channel: Set a Goal: Set a goal for your channel and make an effective plan to accomplish your plan effectively. Before you start with your YouTube channel, make clear that what you actually want from it and what is your long-term expectation from your YouTube channel. Choose your Niche: There are a lot of categories out there, you have to select a niche where you want your video to focus. Defining your niche will help you in creating good content and also help people remember you. Make a Calender for your Content: Once you start your channel, you should be consistent. Making a calendar will help you post regularly. It will also help you by g...

A career in digital marketing is booming nowadays. As per a study, digital marketing is expected to create 2.5 lakh jobs by 2021. Digital marketing is the process of building a connection with the customer and advertising your business’s product or services using digital channels. In digital marketing, you use websites, social media channels, and other online channels to advertise the products and services. Let’s see some of the career choices in Digital Marketing: Search Engine Optimization Executive Google Ads Executive Social Media Executive Email Marketing Executive Content Writers Digital Marketing Analyst Copy Writers Reason to choose Digital Marketing Career: Number of Specialization: there is a variety of specialization in digital marketing. These variety of specializations are SEO, email marketing, social media marketing, content writing, and many more. Anyone can get into digital marketing: any person can start their career in digital marketing with any educational backgrou...

  What is SEO for E-commerce? Search Engine Optimization (SEO) is a technique of optimizing your website to get higher rankings for your target products. It contains certain keywords on various search engines like Google, Bing, and others. There are many algorithms that determine this ranking for various websites. Ecommerce SEO is one of the areas where your online business website can rank highest with a specific e-commerce marketing SEO strategy. Whenever a user enters a word or phrase into a search engine, a series of algorithms provide a website hierarchy that presents the user's requirements in terms of ranking. The most relevant websites for user search are at the top of the page. An SEO-friendly e-commerce website that is in the top three SERP positions will get nearly 60% of the traffic in that particular niche. Want to learn how to make your e-commerce website SEO friendly and make it more visible on SERP, than enroll in our Learn Digital Academy . They have the best SEO C...

  1. You Set Your Budget Plan to Manage Costs: One of the largest advantages of Ppc Marketing is that you have a straight line to your budget always. As a result, if you see your budget is not generating expected leads as you planned, you can increase it at any time and the other way around. You can put a cap on what you spend daily, weekly, as well as monthly, in addition to when you would like it to end. Most notably, you are in control of your spending plan. 2. You Can Reach Your Target: With easy statistics about the sort of target audience your business intends to reach, you can multiply your leads. These statistics might consist of age range, place, and also even buying timetable. one of the best ways to understand your target audience is to understand your website’s back-end stats. Who is checking out? What time of the day? Where are they from? From this, you can establish your excellent target market for your local business and also reach them internationally and also direc...

Some of the best and high-rated tools that every graphic designer loves are as follow: Adobe Photoshop: Adobe Photoshop was launched in 1988 and has become one of the most popular graphics designing too with excellent features. It is used to create graphics, logos, cartoons, and fonts. Photoshop allows you to: 3D Image Manipulation 2D Image Manipulation Image editing Video editing Compositing Provide file transfer  A good set of typography and drawing tools Offers complimentary mobile application Adobe Illustrator: Adobe Illustrator is a graphic tool, which is perfect for designing logos, illustrative artwork, page layouts, website mockups, and many more. Features of adobe illustrator: In adobe illustrator, you get to access to over 90 million graphics, images, videos, and templates. You can create graphics files in small sizes so that you can easily share them through simple email attachments. It provides thousands of fonts Sketch 3: Sketch 3 is a graphic designing tool that is ...