Types of Keywords every Digital Marketer must know

To build a successful search strategy, it is very important to target the right keywords. When you know what are your best keywords then you can easily drive traffic to your website, generate quality leads and conversions. 

Let’s look at some of the benefits of keyword research:

  • Identify the right keywords for your website with high search volume

  • Help you get the right kind of visitors to your website

  • Help your website rank higher on the search engine result page

  • It gives you insight into current marketing trends and consumer behavior

Best Digital Marketing Course

Types of keywords in Digital Marketing:

  1. Short-Tail Keywords: Short-term keywords are broad phrases that are made of three or fewer words. They have high search volumes and are highly competitive. For example “dog” or “red shirt” are considered short-tail keywords. Short-term keywords are also costly when compared to other keywords because of the high competition. 

  2. Long-Tail Keywords: Long-tail keywords are longer and more specific keyword phrases. They consist of more than three words and have fewer search volumes when compared to short-tail keywords. Long-term keywords focus on a specific niche and that’s why theses type of keywords has more conversion rate. 

  3. Mid-Tail Keyword: Mid-tail keywords are one of the best keyword types. They don’t have as high competition as short-tail keywords but still, they have good search volumes. For example, if the short-tail keyword is “Books” and the long-tail keyword is “buy books online”, then the mid-tail keyword will be “buy books”.  

Some of the best keyword research tools are:

  • Google Keyword Planner

  • Google Trends

  • SEMrush

  • Ahrefs

  • HubSpot

  • Moz’s Keyword Difficulty Tool

  • Term Explorer

If you want to learn in-depth what are the right keywords for your website and how to do keyword research, then join Learn Digital Academy. They are among the top digital marketing training institute in Bangalore. Enroll in their Google digital marketing course to skyrocket your career.

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