Why Instagram Posting is Essential for Businesses

We all can agree that Instagram is the most loved social media platform. With increasing popularity, Instagram has become one of the most powerful marketing tools for businesses that want to improve their visibility on social media. It is also one of the fastest-growing social media networks out there with 500 million active users every month and who have shared more than 40 billion photos to date.

As per a report, Instagram has 10 times more brand engagement than Facebook, 84 times higher than Twitter, and 54 times higher engagement than Pinterest.

Now, let’s see why learning social marketing course is essential to your career and business:

  1. You can reach a large audience: With over 500 million active users every month, Instagram offers a huge potential audience to businesses. The use of hashtags is the best way to reach the right audience on Instagram. While using hashtags all you need to do is to use relevant hashtags that your target audience is actually searching for.

  2. You can Engage with your Customers: Instagram has the highest brand engagement rate than other social media networks. The best way to generate engagement on your Instagram is by following people who are talking about your brand and start interacting with them in the comment section. Also, never go for automated engagement, as real engagement is more impactful and it brings more loyal customers.

  3. Visual content is essential: photos and videos are the most engaging content on the internet. It produces 100% higher engagement than only text posts. 

  4. Performance is Trackable: With Instagram insight, you can easily track how your posts are performing. How many views, likes, comments, and share your posts are getting on your posts. 

For more updates on the social media marketing course in Bangalore, visit Learn Digital Academy.

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