How does Google Remarketing work? what are the Benefits of Google Remarketing?

Google remarketing which is also called retargeting, is a technique that enables your Google Ads to follow your potential customers who have visited your website or used your mobile site. It let you strategically position your ads in front of those audiences who have already shown some sort of interest in your business’s product and services, and thus it helps in enhancing your brand awareness by reminding your potential audience to make the purchase.


How does Google Remarketing Work?


In this technique, all you have to do is add a piece of Google remarketing code, which is also known as tag or pixel to your website. These pixels will help Google to include visitors to your remarketing audiences by using browser cookies. You can also customize the pixel code for different web pages for more defined categories. 

For example, let’s assume that you have an e-commerce business that sells home decor items. You can create a “mirror” remarketing audience based on the audience who visit the pages of your website where you are selling mirrors. This way, you can show your ads that market your “mirrors” to those specific visitors. This technique of remarketing is very effective as you already know that these visitors are interested in buying mirrors and now you can draw them back by showing them your ads.


Benefits of Google Remarketing:

  1. Creates Brand Awareness: Google remarketing allows you to target your potential audience by showing them text as well as display ads. This will help you in enhancing your brand awareness by showing your companies logo and name on different platforms to your audience. This process will help you in increasing your recall value among customers.

  2. Increase your CTR: Remarketing ad campaigns have higher CTR than normal ad campaigns. As in remarketing ad campaigns, you are showing your ads to those audiences who have already visited your site and are interested in your business’s product and services.

  3. Increases User Engagement: With Google remarketing, you can increase your user engagement as you are showing your ads to the same users over ad over again. This process of remarking not only helps you in increasing user engagement but also increases the conversion rate.


Are you interested in learning how to remarket your potential customers? Join Learn Digital Academy, they are among the best digital marketing training institute in Bangalore. They have the best digital marketing course in Bangalore.

Comments

  1. YaminiDecember 16, 2021 at 5:11 AM

    Thank you so much for sharing this wonderful blog with us. I found some interesting information about the Digital Marketing. Keep sharing like this.

    ReplyDelete

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