The Psychology of Color: How to use it to Increase your Conversion Rate

 Color Psychology is always a subject of disagreement in marketing and website designing, as the preference of color varies from person to person. Some people like to prefer green to blue and some like blue.

The color impact everyone whether you are a web developer, web designer, graphic designer, interior designer or simply branding your business. 

Every business and brand are working hard on their knowledge of the color wheel and how they can use it to increase their lead generation and sales.


Psychology of Color:


When you have a strong knowledge of color psychology, then with the help of that knowledge you can increase your conversion rate. Also, the color scheme can help you in predicting how your customers will respond to your business message based on the color of your call-to-action button, the color of your logo, and many more. 


Some of the popular niches and the colors that compliment them:


Travel: When we think about travel, the images of blue sky and seas pops up in our mind. While choosing a color for your travel company logo, blue is the color you must use as it represents adventure.


Health and Wellness: For health and wellness, green is the color as it is the most restful color for the human eye to view also it has a calming and helps the brain to relax.  


Food: if your target market is food and your target audience is people who love eating foods, then red is your color. Red color inspires hunger and that’s the reason why brands like KFC, McDonald’s, pizza hut, and others have a red logo or red elements on their landing page.


Are you interested in learning color psychology? Join Learn Digital Academy, they are among the best graphic design institute in Bangalore. Their courses are designed to keep the students updated with the latest techniques and tools for graphic designing. They cover everything about graphic designing from branding to photo editing, logo designing, web designing, design for print, and many more. Contact them at info@learndigital.co to know more about their graphic design courses fees in Bangalore.

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