The Top Digital Marketing Questions And Answers

We all know that digital marketing is one of the growing areas of online business and it will continue to dominate the market in the coming years also. Therefore to help you crack your digital marketing interview, we have prepared a list of top and most asked interview questions for both freshers as well as for professionals. 


How are you going to explain Digital Marketing?

Digital marketing is the process of promoting and selling your business’s product and services to potential customers using digital channels. It includes various techniques like Search engine optimization, search engine marketing, email marketing, content marketing, social media marketing, and many more. 

To know more about digital marketing, click here



What are the most effective ways to increase traffic to your website?

The most effective ways to boost your website traffic are:

  • Pay attention to both on-page as well as off-page SEO

  • Use long tail, high search volume, and relevant keywords in your contents

  • Start guest blogging on reputed sites

  • Start email marketing

  • Make sure that your website is mobile-friendly

  • Optimize the speed of your website

  • Be active on social media channels


What are the most important digital marketing tools?

Some of the most popular digital marketing tools are: 

  • Ahrefs

  • Moz

  • Google Analytics

  • MailChimp

  • Google Keyword Planner

  • SEMrush

  • Buffer App


What do you understand by Google Adwords Remarketing?

Google Remarketing Adwords is a technique of targeting those potential customers who have already visited your website but didn’t go ahead with any purchase. Google remarketing also helps you in increasing your conversion rate as the past visitors of your website are already familiar with your business’s product and services are the chances of converting into a purchaser are very high.


What is Search Engine Optimization?

Search engine optimization is the process of optimizing your website and making it search engine friendly so that it can rank higher on the search engine result page.


Why are backlinks important in SEO?

Backlinks are the external links to your website that can help with:

  • Improving your page authority

  • Improving your domain authority

  • Increase traffic to your website

  • Improving the ranking of your website on SERP


What are the ways in which you can increase your web page ranking?

  • Optimize your images

  • Minify CSS, JavaScript, and HTML

  • Leverage browser caching

  • Reducing redirects

  • Using simple website design

  • Improving server response times

How can you use social media for marketing?

Social media can be used in marketing for creating and sharing content for achieving your marketing goals. Social media marketing can help you in improving your brand awareness, sales, conversion rate, and website traffic.

Are you interested in learning digital marketing, then join Learn Digital Academy. They are among the best digital marketing training institute in Bangalore with the best digital marketing classes in Bangalore

 


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