The Top Digital Marketing Questions And Answers
We all know that digital marketing is one of the growing areas of online business and it will continue to dominate the market in the coming years also. Therefore to help you crack your digital marketing interview, we have prepared a list of top and most asked interview questions for both freshers as well as for professionals.
How are you going to explain Digital Marketing?
Digital marketing is the process of promoting and selling your business’s product and services to potential customers using digital channels. It includes various techniques like Search engine optimization, search engine marketing, email marketing, content marketing, social media marketing, and many more.
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What are the most effective ways to increase traffic to your website?
The most effective ways to boost your website traffic are:
Pay attention to both on-page as well as off-page SEO
Use long tail, high search volume, and relevant keywords in your contents
Start guest blogging on reputed sites
Start email marketing
Make sure that your website is mobile-friendly
Optimize the speed of your website
Be active on social media channels
What are the most important digital marketing tools?
Some of the most popular digital marketing tools are:
Ahrefs
Moz
Google Analytics
MailChimp
Google Keyword Planner
SEMrush
Buffer App
What do you understand by Google Adwords Remarketing?
Google Remarketing Adwords is a technique of targeting those potential customers who have already visited your website but didn’t go ahead with any purchase. Google remarketing also helps you in increasing your conversion rate as the past visitors of your website are already familiar with your business’s product and services are the chances of converting into a purchaser are very high.
What is Search Engine Optimization?
Search engine optimization is the process of optimizing your website and making it search engine friendly so that it can rank higher on the search engine result page.
Why are backlinks important in SEO?
Backlinks are the external links to your website that can help with:
Improving your page authority
Improving your domain authority
Increase traffic to your website
Improving the ranking of your website on SERP
What are the ways in which you can increase your web page ranking?
Optimize your images
Minify CSS, JavaScript, and HTML
Leverage browser caching
Reducing redirects
Using simple website design
Improving server response times
How can you use social media for marketing?
Social media can be used in marketing for creating and sharing content for achieving your marketing goals. Social media marketing can help you in improving your brand awareness, sales, conversion rate, and website traffic.
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